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In Europe, telecommunications, pharmaceuticals and financial services all fall into this category. Around the world there have been a series of developments or events that have resulted in a major intensification of competition between suppliers. In summary these are: . . . Privatisation Deregulation Liberalisation Global marketing Periods of economic recession There are many industries that have led, and in some cases still lead, a life which has been heavily sheltered from the full blast of competition.

Advanced users of competitive intelligence tend to be: . Companies that are active in businesses in which the competitive landscape is evolving rapidly and subject to major change . Companies active in businesses that require heavy investments and long-term development programmes in order to remain credible players . Aggressive players seeking rapid gains in market share . Dominant players with major positions to defend . Players that have recognised that they are seriously vulnerable to attack Not surprisingly, the major users of competitive intelligence tend to be in information technology, healthcare (especially pharmaceuticals), financial services and e-commerce.

In summary these are: . . . Privatisation Deregulation Liberalisation Global marketing Periods of economic recession There are many industries that have led, and in some cases still lead, a life which has been heavily sheltered from the full blast of competition. The state monopolies and nationalised industries are the leading exponents of this happy condition. Telecommunications, electricity, gas, water, steel, the airlines, broadcasting and some of the automobile manufacturers have all been protected at some stage in many countries.

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