Download Designing for Re-Use: The Life of Consumer Packaging by Tom Fisher PDF

By Tom Fisher

Packaging is ephemeral - its objective is to be 'wasted' as soon as we now have got rid of the product it comprises. while we're inspired to 'reduce, re-use and recycle', Designing for Re-Use proposes that family re-use is the 'Cinderella' of this trinity, since it is less than researched and little understood. The re-use of packaging may have an important influence at the volume of fabric that enters the waste movement and the strength and for this reason carbon that's expended in its creation - each re-used merchandise is one other merchandise now not bought. The authors display that we do re-use - yet often regardless of, instead of as a result of, the activities of presidency and architects. The ebook indicates that via realizing the ways that activities of this kind healthy with way of life, possibilities might be pointed out to augment the opportunity of re-use via packaging layout. The authors itemize the standards that impact the re-use of packaging, and examine the house as a method within which gadgets are processed. a few of these elements relate to the specifics of the layout, together with the kind of fabrics used and the symbolism of the branding. different elements are extra evidently social - for example the results on re-use of alternative buyer orientations. The e-book presents useful counsel from a layout viewpoint, within the context of real-life examples, to supply execs with important layout techniques and evaluation how a tradition oriented method of realizing shoppers' behaviour is important for relocating in the direction of sustainability via layout.

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Extra resources for Designing for Re-Use: The Life of Consumer Packaging

Sample text

Whereas the distinction between ‘material’ and ‘symbolic’ is quite obvious – one relates to the physical stuff that objects are made of and the other to their cultural significance – the idea of ‘materiality’ is somewhat more subtle, though it has gained significant currency in the last decade or so. The recent popularity of the term in debates in a range of fields of study including sociology, anthropology, museum studies and archaeology relates to a move away from a tendency to think about people’s relationships with objects as largely to do with cultural meaning, which emphasized their symbolic aspects.

Like wood and paper, glass has positive connotations in itself, though they are quite different in kind. As just suggested, some of these derive from its objective qualities and some from its similarity to other materials that are rare or valuable. 4. These qualities give glass objects in people’s homes, including re-used glass packaging, the potential to signal their owner’s taste and discernment. This means that the attractive qualities of glass packaging and its ability to chime with prevailing taste can influence its re-use in the ‘front-stage’ region of people’s homes.

This suggests that perception of the environmental impact of packaging materials may overlap with a general preference for them and that they bring along with them a certain weight of associations which are at work in the rankings. Each material has its own set of associations, its own character, which derives partly from the uses it is put to in our material culture, but which also has a strong relationship to its inherent physical properties; each has its own materiality. It is appropriate now to review the major packaging materials in turn from the point of view of the ideas that we find associated with them – each material has its own rich set of stories to tell.

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